Segment Strategy & Strategic Management (AVP-VP)
1328
Segment Strategy & Strategic Management (AVP-VP)
Role & Responsibility:
- Retail Banking and Customer Segment Strategy
- Analyze customer segments (Wealth & Mass) to identify business trends and opportunities
- Conduct market research, customer analysis, and competitor benchmarking to support strategic direction
- Support the development of segment-level strategies aligned with Retail Banking direction
- Provide analytical inputs on target segments, growth opportunities, and business priorities
- Strategic Initiatives and Business Transformation
- Support the development and structuring of strategic initiatives and business transformation programs within Retail Banking
- Assist in developing strategic initiative roadmap, including key milestones and prioritization of initiatives
- Support the development of new business models and service approaches to capture emerging opportunities
- Support the development of implementation approaches for strategic initiatives in collaboration with relevant stakeholders
- Coordinate with relevant stakeholders to support execution of strategic initiatives and monitor progress, highlighting key issues or improvement opportunities
- Strategic Insights and Decision Support
- Analyze and synthesize business and customer data to identify trends, opportunities, and key insights
- Work with Data team to leverage customer analytics and support business analysis
- Collaborate with Finance, Data, and relevant support units to integrate market data and business indicators (e.g., KPIs), and synthesize them into key strategic implications to support customer segment and Retail Banking analysis
- Provide analytical inputs and insights to support the annual business planning process and alignment with strategic direction including strategic information and presentations for management discussions
- Develop analysis and prepare materials to support management decision-making and strategic discussions
- Strategic Governance and Stakeholder Coordination
- Coordinate with Retail Product, Retail Network, Marketing, Data and other teams to support alignment of business direction
- Support analysis of business opportunities through collaboration with strategic partners and subsidiaries
- Assist in consolidating and reviewing strategic information from related teams
- Support improvement of internal processes related to strategy and planning activities
Key skills required
- Strategic thinking skills
- Business & customer analysis skills
- Data analysis & interpretation skills
- Problem solving skills
- Stakeholder management skills
- Communication & presentation skills
Required Qualifications & Experience
- Bachelor’s degree or higher in Business, Economics, Finance, Marketing, Engineering, or related fields
- Minimum 3-5 years experience in strategy, business analysis/planning, or strategic project management
- Strong understanding of banking, financial products, and retail customer segments (e.g., Wealth, Mass)
- Strong analytical and strategic thinking with ability to turn data into actionable insights
- Experience presenting strategic recommendations to senior management
- Strong communication, stakeholder management, and cross-functional collaboration skills
- High integrity, problem-solving ability, and positive attitude
- Good command of English (spoken and written)