AVP - VP Credit Product team

1088

ชื่อตำแน่งงาน: หัวหน้าส่วน-รองผู้อำนวยการฝ่าย

สังกัด: ทีม Credit Product งาน SSME Product Development

สายงานกลยุทธ์และผลิตภัณฑ์รายย่อย

บมจ. ธนาคารกรุงไทย (Krungthai Bank PCL) .

Jobs Summary
We are seeking a highly experienced and results-driven leader to drive the strategic development and
management of our SME financial product portfolio, focusing on core lending and traditional banking
solutions. The ideal candidate will be a Subject Matter Expert in small SME financing and credit product
structuring, with a proven ability to analyze market trends, define product strategy, and collaborate across
business units (Sales, Risk, Operations) to launch profitable and compliant products. This role is crucial for
ensuring our bank maintains its market leadership position by offering effective and reliable financial solutions
that meet the evolving needs of the SME segment.

Key Responsibilities:

1. Product Strategy & Analysis :

Design and execute comprehensive market analysis, competitor benchmarking, and customer
needs assessment for the SME segment.
Define the strategic roadmap for new product development and enhancement of existing credit
and non-credit products (e.g., working capital loans, long-term financing, trade finance, cash
management solutions).
Lead the development of robust Business Cases, including financial modeling and profitability
analysis, for all new product initiatives.

2. Product Development & Launch Execution :

Manage the end-to-end product lifecycle, from conceptualization and design of features to
successful market launch and post-launch review.
Work closely with Risk and Compliance teams to define product policies, terms, and ensure
alignment with regulatory standards (e.g., responsible lending guidelines).
Prepare and deliver compelling presentations to senior management and executive committees
for product approvals.

3. Cross-Functional Leadership & Governance :

Serve as the primary liaison between Sales, Operations, Risk, and Marketing teams to ensure
seamless product implementation and effective go-to-market strategies.
Gather feedback and recommendations from various departments to continuously improve
product features and operational processes.
Provide expertise and training support to Sales teams on new product knowledge, features, and
optimal utilization.

Qualifications :

At least 7 years of experience in banking, finance, or a related field, with a minimum of 5 years in
Product Development/Management for the SME or Commercial Banking segment.
Prior experience in a consulting or project leadership role within financial product launches is highly
desirable.
Deep understanding of various business lending products as well as Market Conduct principles.
Exceptional presentation and communication skills with the ability to articulate complex financial
topics and strategies to diverse internal and external audiences.
Proven ability to build strong relationships and effectively collaborate with senior executives and
cross-functional teams.
Bachelor’s degree in Finance, Economics, Business Administration, or a related field is required.
Master’s degree or professional certifications are a plus